Retirement Benefits Authority Communications Consultant or Agency Expression of Interest
RBA wishes to invite interested, reputable, eligible and competent firms with experience in communications to develop RBA communication strategy.
The communications consultant or agency will develop a succinct 12 month communications strategy that will support the realization of set objectives.
The strategy is expected to achieve the following
a. Clearly define RBA’s target audience through a detailed stakeholder mapping process.
b. Design, develop and package appropriate and appealing messages for the different audiences at national and county levels.
c. Generate a creative preposition that will be used to encourage the target consumers to take up the pension product.
d. Map out appropriate stakeholder engagement communication approaches that will maintain good relationships with new stakeholders and build relationships with new stakeholders.
e. Put forward internal capacity building approaches of RBA staff to support the campaign and to carry on after the consultation period.
The consultant will develop and roll out a tactical communication implementation plan.
The Expression of Interest consisting of a cover letter and statement of qualifications should include the following information:
(a) The bidder has the specific experience in executing similar projects
(b) There is adequacy of the proposed methodology in responding to the terms of reference including Technical approach and methodology, Work plan, Organizational structure and staffing.
(c) The consultant or agency has key professional staff with the specific qualifications and competence for the assignment.
All bids MUST be received by or before 11.00 am, 22nd August, 2014.
The bids should be enclosed in a sealed envelope labeled RBA/EOI/COMMCONS/613/147/2014; Development of Communication Strategy.
The bids will be opened soon after and interested bidders are welcome to witness the opening.
The bids should be dropped in the Tender Box located on 14th Floor, Rahimtulla Tower, Upper Hill Road, Nairobi and addressed to;
The Chief Executive Officer,
Retirement Benefits Authority,
Rahimtulla Towers, Upper Hill Road,
P.O. Box 57733-00200
Nairobi,
Tel 2809000, Fax 2710330.
NB Registered Youth, Women and other disadvantaged groups are encouraged to participate.
Retirement Benefits Authority (RBA) is ISO 9001:2008 Certified
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