Job Vacancy: Marketing Officer – Health Division
Overall Responsibility:
Reporting to the Head of Health Division, the incumbent will participate
in the acquisition of new business in health division both individual,
group and corporate schemes in accordance with targets set and criteria
formulated by the Company; handling of renewal of all existing accounts
and maintaining acceptable ratios of business retention for all
schemes.
Preparation of business plans, and coordination of marketing and sales
promotion and development of health products to ensure the company
business revenue targets for the division are achieved; and presiding
over the effective management of the heath division.
Responsibilities
Support and coordinates marketing efforts within the division to ensure business targets are met.
Identifies and pursues new business leads.
Coordinates new business quotation processes, and follows up quotations with intermediaries and clients.
Conducts appropriate market intelligence to keep Senior Management informed of new developments in the Health Business.
Ensures acceptable levels of business retention (i.e.
preservation of existing business) are maintained at all times; and any
existing business lost due to unavoidable circumstances is replaced by
other suitable accounts (over and above the new business acquisition
target for the year)
Closely monitors customer service satisfaction to ensure renewals are not threatened.
Negotiate renewal terms of all schemes well in advance, and send formal renewal confirmations before the renewal dates.
Periodically review existing products and proposes change with a view to enhancing their quality
Maintains, and regularly updates business progress reports.
Performs other duties as directed by superiors from time to time
Person Specifications
Academic Qualifications
Bachelor’s degree in Business Administration or Marketing
Professional Qualifications
ACII or it’s Equivalent
Experience
4 years’ experience in Business Development in health insurance industry.
In depth understanding of the operations of a health insurance company
Good communication and presentation skills.
Strategic planning and management experience
If you meet the above minimum requirements, send your c.v to
careers@gakenya.com indicate the position applied for on the email
subject line so as to be received on or before 24th October, 2014.
Only short listed candidates will be contacted.
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